healthy kids = happy kids

Good clean stuff.
For your Little Legends.

One easy scoop. Done. A full multivitamin, plus iron, magnesium, zinc, and immunity support. Good stuff they'll want to take.

Loved by parents across the UK

Join the waitlist See how it works

Zero added sugar No artificial nasties Made with care by specialists for ages 2–14

Little Legends Kids Daily Multivitamin + Immunity — natural strawberry powder pouch, 200g

Everything you need in a daily dose.

Five reasons parents don't go back to gummies

Immunity

Vitamin C, D & zinc. What the immune system actually runs on*

Expert-formulated

Developed with paediatric clinical input, with parents and kids in mind.

Zero sugar

No added sugar, ever. Lightly sweetened with just a little something natural. If you want sugar, go gummies.

Versatile

In their water. In their yoghurt. In a smoothie. However they'll take it.

Bone & muscle

Vitamin D & magnesium for normal bones and muscle function*

How we got here

Efficacy: vitamins, minerals, and everything they need for immunity benefits.

The NHS recommends vitamin D supplements for all children under five, regardless of diet. Most kids fall short on vitamin A and iron too. After having our first kid, we couldn't find anything that worked for us. We saw too many gummies on the market: glorified Jelly Babies with as much sugar, creating issues for dental decay and other issues. Our survey found that 9/10 parents wanted "free from added sugar", so why are gummies so prevalent?

What you get

Vits, minerals, and immunity benefits.

Full multivitamin base for the daily essentials
Immunity actives you can trust: vitamin C, D & zinc
Essential minerals: iron, magnesium & zinc
A natural strawberry flavour.

Nothing to hide

If you can't pronounce it,
it's not in here.

Every ingredient has a reason to be there. We'll show you exactly what, and exactly why.

Fresh strawberries beside natural strawberry powder

FormatPowder pouch + scoop · 200g · Monthly servings
FlavourNatural strawberry
Inside13 vitamins · iron, magnesium & zinc · elderberry & beta-glucan
High qualityingredients that do what they're meant to
Created forYour little legends aged 2–14
Added sugar?None. Zilch. Zip/ Nada. Zero. How dare you even ask.

We only claim what we can legally prove. Every nutrient, every batch.

Vitamin C contributes to the normal function of the immune system.*
Vitamin D is needed for the normal growth and development of bone in children.*
Zinc contributes to the normal function of the immune system.*
Iron contributes to normal cognitive development of children.*
Vitamin A contributes to the normal function of the immune system.*
Every nutrient meets the GB NHC required level per serving before we make a single claim.

*Authorised GB Nutrition & Health Claims, used where each nutrient far exceeds the significant-amount threshold. Food supplements should not replace a varied, balanced diet and a healthy lifestyle. But sometimes it's hard.

Why we built this

As busy professionals, we were stacking premium powders and tabs for ourselves but nothing good enough or easy existed for the kids.

We take our own health seriously. Supplements, quality ingredients, and labels we actually read. We were happy to buy clean, premium treats for our dog without a second thought, but why didn't that exist for our toddler?

We walked the vitamin aisle with our 2 year old and we could only find boring old brands or sugar-filled character-led gummies with unreadable ingredient lists. Nothing that felt like it belonged in the same category as what's available for mum, dad, or the dog.

So we built Litte Legends. Deliberately and slow. A daily supplement for children that holds itself to the same standard we apply to everything else we put in our bodies. Clean ingredients, meaningful doses, proper science, and in a convenient format that works for little legends.

Our son was coming home from nursery sick, a lot. People told us this was normal. Then we thought: what if we could give our kid his multivit but also speed up the development of the immune system?

Little Legends. Because healthier kids are happier kids.

The Little Legends founders with their son

What we buy for ourselves

Premium subscriptions. Clean labels. Ingredients we can pronounce. Science-backed doses. We read the NRV table.

What our research showed

People were willing to switch to a brand that could deliver for them. And wanted the brand to do the work for them.

What existed for the kids

Gummies with 6g of sugar. Unreadable labels. Formats designed to be tasty, not effective. We couldn't find anything good enough for us. So we made it ourselves.

Good questions

The bits parents ask

Little Legends is formulated for children aged 2 to 14. If your child has a medical condition or takes medication, check with your GP or health visitor before starting any supplement. But we have made the product with vigorous testing alongside nutritional and regulatory experts.

We haven't seen any issues yet! If you're having issues, give it three to five days of routine especially in their favourite cup with a straw, otherwise tell us and we'll try to help. The natural strawberry powder mixes clean with no gritty texture. If water or milk is a battle, try it stirred into yoghurt or blended into a smoothie.

No. We mean zero. No added sugar, no fruit juice concentrate, no glucose syrup. The sweetness comes from natural flavouring only. We listened to you and took it as a non-negotiable.

Scroll up on this page! Powder stirred into a cool liquid preserves those actives from sachet to stomach. We went with powder because it keeps the active ingredients as active as they should be.

We're not live yet, we're finishing formulation and final testing. Join the waitlist and you'll be the first to hear the moment we launch. We can't wait for you to try it.

Under GB law, a nutrient must be present at or above 15% of its Nutrient Reference Value per serving before you can legally make a claim about it. We only claim what we can prove working alongside our experts, and every batch is tested to confirm it.

Good clean stuff.For your Little Legends.